Build a Brand Worth Believing In
Branding & Strategic Advisory for Mission-Driven Leaders & Organizations
Trusted by Small Businesses & Nonprofits
Hi, I’m Mery Vieira, Boa Vista founder and award-winning strategic advisor. I help clients navigate critical brand growth stages. Whether you are starting a business, repositioning your existing organization, or building a personal brand, I meet you where you are and help you transition into your next chapter.
My work sits at the intersection of branding, organizational change, and identity formation. It’s not one lane, it’s one lens. I find the gaps and patterns of misalignment to create coherence, and a Clear Path Forward™
If you’re looking for a trusted partner to help you transition your brand successfully, let’s connect.
$23M
Client Revenue Generated
206%
Return on Ad Spend (ROAS) Achieved
40M+
Audience Reach Exceeded
Launch.
Build the proper foundation for growth. Define your positioning, clarify your offer and target audience, and build the structure needed to enter the market with clarity and confidence.
Reposition
Identify what’s no longer working. Diagnose gaps across brand, strategy, and operations, and reposition the business for its next stage of growth.
Scale.
Prepare and position for expansion. Strengthen the systems, structure, and strategy needed to create efficiencies, and sustain growth.
“Mery’s ability to communicate complex marketing strategies to franchisees who possess little or no marketing experience was an asset to the Retro Fitness organization. I would talk with her about business, marketing or life and always left the interaction with a clearer perspective on what I was trying to accomplish. Although we are no longer working alongside each other, I still continue to seek her advice in my career and businesses. I know Mery's input will be candid, constructive and always unique.”
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MICHAEL URTI
Owner, Nest Realty, Retro Fitness, Nauti Dog
Who I Serve
Boa Vista proudly partners with individuals and organizations who are building impactful brands.
Professionals Building a Personal Brand
For individuals navigating reinvention, integration, or visibility transitions. Deep identity, story, and archetype work that helps align who you are with how you lead, communicate, and show up, without forcing performance or visibility tactics that do not fit.
Mission-Driven Founders & Startups
For startups, new ventures, and early-stage organizations. Build it right from day one with a clear foundation spanning brand identity, positioning, and go-to-market direction.
Organizations in Transition
For organizations undergoing restructuring or navigating change. When the brand no longer reflects the current stage of growth, branding becomes the throughline that aligns marketing, sales, operations, and culture so the organization shows up consistently across the customer journey.
“Mery has been pivotal in shaping our marketing strategy, meticulous in defining our identity, and ensuring our messaging resonated clearly with our audience. As our community reaches a milestone of 20,000 members, I am profoundly grateful for her guidance. Her personalized approach and strategic foresight are fundamental."
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DR. SHANNON SHEA, LLC
(Behavior Change Education Practice)
How I Work
My Methodology ensures that we perform a thorough brand, business, and market diagnostic, review the findings, then develop and implement a strategic plan that is custom to your needs.
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We’ll start with a Diagnostic.
After our Discovery Call, if we decide that we are a good fit to work together, I’ll start with a comprehensive Diagnostic.
For Personal Brands
I’ll review your professional portfolio as well as try to understand your lived experience to better paint the picture of your full story, your goals, and your next chapter.
For Organizations
Depending on the size of your organization, the challenges you are facing, and the vision forward, the diagnostic may include an internal organizational audit as well as market research, competitor analysis, and in-person observation. -
We’ll develop a Strategy.
Once the diagnostic is complete, we identify what needs to shift, clarify how the pieces connect, and define the most strategic path forward. -
We’ll take action.
From there, we determine whether a 2-Week Sprint or 90-Day Reset is the right next step to translate the strategy into action.
What You Walk Away With
Clarity. Direction. Assets.
In addition to my Diagnostic and Advisory Services, I offer select Design Services whereby I proudly partner with freelance designers, videographers, web developers, and other creatives who can support in producing your brand assets, marketing materials, and sales enablement tools.
“Mery provided the marketing support and strategic guidance Fresh, Raw & Natural needed to grow. Her insight helped increase visibility, identify new profitable opportunities, and gave me the confidence to pitch my products to other companies and build business-to-business relationships. Her assessment was thoughtful, focused, and practical.”
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S. DOUGLAS
Proprietor, Fresh, Raw & Natural
I'd love to learn about you and what you’re building.
If you’re navigating growth, change, or reinvention, let’s connect.