Build a Brand Worth Believing In.
Brand & Strategic Advisory for Mission-Driven Artists, Executives, and Enterprises.
Meet Mery Vieira
Boa Vista Founder & Award-Winning Strategic Advisor
Welcome. I’m glad you found me. For over 15 years, I’ve helped artists, executives, startups, and established organizations clarify their positioning, strengthen their foundations, and navigate growth and reinvention.
My work sits at the intersection of branding, change management, and identity formation. It’s not one lane. It’s one lens™.
I build brands from the inside out by evaluating your entire brand ecosystem, identifying patterns of misalignment, and developing strategies for a Clear Path Forward™.
If you’re looking for a trusted partner to help you think clearly, and transition your brand successfully into its next chapter, let’s connect.
“Mery, your expertise charted the course for our inaugural launch and set the framework for what this brand is and what it will become in the future. If you are looking for consulting in building your brand, please do not hesitate to contact Mery.”
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TAMARA THOMAS
Owner & Chief Creative Officer, J’emerite
Who I Serve
I proudly partner with individuals and organizations who are building impactful brands.
Artists, Executives & Independent Professionals
For individuals navigating reinvention, integration, or visibility transitions. Deep identity, story, and archetype work that helps align who you are with how you lead, communicate, and show up, without forcing performance or visibility tactics that do not fit.
Mission-Driven Founders & Startups
For startups, new ventures, and early-stage organizations. Build it right from day one with a clear foundation spanning brand identity, positioning, and go-to-market direction.
Organizations in Transition
For organizations undergoing restructuring or navigating change. When the brand no longer reflects the current stage of growth, branding becomes the throughline that aligns marketing, sales, operations, and culture so the organization shows up consistently across the customer journey.
$23M
Client Revenue Generated
206%
Return on Ad Spend (ROAS)
40M+
Campaign Audience Reached
Launch.
Build the proper foundation for growth. Define your positioning, clarify your offer and target audience, and build the structure needed to enter the market with clarity and confidence.
Reposition
Identify what’s no longer working. Diagnose gaps across brand, strategy, and operations, and reposition the business for its next stage of growth.
Scale.
Prepare and position for expansion. Strengthen the systems, structure, and strategy needed to create efficiencies, and sustain growth.
“Mery’s ability to communicate complex marketing strategies to franchisees who possess little or no marketing experience was an asset to the Retro Fitness organization. I would talk with her about business, marketing or life and always left the interaction with a clearer perspective on what I was trying to accomplish. Although we are no longer working alongside each other, I still continue to seek her advice in my career and businesses. I know Mery's input will be candid, constructive and always unique.”
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MICHAEL URTI
Owner, Nest Realty, Retro Fitness, Nauti Dog
I'd love to learn about you and what you’re building.
If you’re navigating growth, change, or reinvention, let’s connect.